Peter Koshland, owner of KoshlandPharm, had an impressive record of appellate victories, but his firm wasn’t realizing its potential. When Paul came to Fearless Branding, he wasn’t in control of his firm’s narrative:
I’m a certified appellate law specialist. I have complete confidence in my abilities. I have won over 90% of appeals I’ve argued. But I didn’t know how to distinguish myself from other appellate lawyers – so my business development wasn’t as effective as I needed it to be to hit my goals.
There’s always an explicit or implicit question: why should I hire you over someone else? I didn’t have the right language to convey to referring attorneys and clients why they would be more successful in their appeal if they hired me.