How Important Is Differentiation?

How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs

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Find the Edge of Your Cliff

Think back. It's Saturday morning. You're watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust. Miraculously, he stops. Right at the edge of the

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There Is a Moment of Truth

Every consultant and service firm faces it. You're sitting down with a potential client and you have to find out if there's a fit. Here's what the prospect is thinking:

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