How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs
All of the clients I’ve worked with in the past few years had a powerful strategic advantage based on how they do business differently than the competition. None
Think back. It's Saturday morning. You're watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust. Miraculously, he stops. Right at the edge of the