How Important Is Differentiation?

How important is differentiation for professional services firms? Prospects and clients are not looking for differentiated firms, per se. Clients have needs

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How well can you articulate your strategic advantage?

All of the clients I’ve worked with in the past few years had a powerful strategic advantage based on how they do business differently than the competition. None

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Find the Edge of Your Cliff

Think back. It's Saturday morning. You're watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust. Miraculously, he stops. Right at the edge of the

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