How well can you articulate your strategic advantage?

By Robert Friedman

All of the clients I’ve worked with in the past few years had a powerful strategic advantage based on how they do business differently than the competition.

None of them were leveraging it, however. They may have had some idea – but they couldn’t articulate it simply so that a prospect would understand it.

When we found their Fearless Brand Idea, the final result was organic and authentic. They all had that “of course!” moment. But prior to working with Fearless Branding they were not able to articulate and leverage their strategic advantage.

Once in place, the Fearless Brand Idea resulted in more powerful and effective marketing materials and sales conversations, resulting in attracting more of the right prospects who turned into clients.